Special Event Planning and Design Book
from C.H.I.P.S.

Behind The Scenes at Special Events
Flowers, Props, and Designs
by Lena Malouf

Here is the special event book that we have been waiting for! Lena Malouf brings you sophisticated styling, innovative ideas, creative concepts, and proven formulas and systems.

This book is a basic manual for planning, designing, and seeing the special event through to its successful conclusion. It will be an invaluable asset to all special event professionals and students.

C.H.I.P.S. is proud to offer this professional book to the industry, from one of the world's most respected special event planners.


The Secrets of Superb Organization: Resource Management. People Management. Responsibility Management. Production Management.

The 12 Point Management System: The Initial Meeting with the Client. Calling for Quotes from Subcontractors. The Contractors - Building Your Team. The Creative Proposal. The Presentation, Budget and Proposal. Time Lines. Call for Deposit. Confirmation of All Elements. Purchasing Stock and Making Props. Creating Work and Task Schedules. Produce the Event.

Event Essentials: Conference Organizer. The Producer. Technical Production. Venue and Site Operator. The Staffing Service. The Caterer. Entertainment Agency. The Staging. Set and Decor. Suppliers. More Lighting and Staging.

The Power of Color: Re-Arrangement. Combinations. The Color Wheel. Advancing and Receding Colors. Useful Color Terms. Lighting and Color. Alcatraz. The Italian Affair. Casablanca.

Innovation, Design, and Decor: Up to the Challenge? Mental 'Blockers' and How to Fight them. Themes in Detail: A Dickens Christmas, Western Show-Down, 1945 Victory Party, Roaring Twenties, Night in the Orient, An Evening in Paris.

Theme Creations: Some Party Theme Ideas. Menu for Theming Accessories. The A to Z of Creative Change.

Understanding Design Principles and Elements of Art: Line. Form. Color. Texture. Pattern. Space. Dominance. Scale. Rhythm. Harmony. The Basic Elements of Design. The Stages of Development for the Floral Arrangements.

Special Flowers and Special Events: Borrow from the Masters. The Traditional Style. The Contemporary Style. The Oriental Style. The European Style. Floral Workroom Checklist. Set Up a Workroom. Conditioning the Florals. The Method.

Table Talk: Tables. Linens. Tabletops.

Themes, Themes, Themes: A Night in Alcatraz. Champagne and Chandeliers. The Fabulous 50's. Australian Adventure. A Night in the Orient. Paris by Night. Riot in Rio. Invitation to the Australian Outback. An Italian Affair. Viva Las Vegas! The Gatsby Era. An Evening on Broadway. Night on the Frontier. An Invitation to the King's Treasury. An Evening at Ascot. A Night of the Blues. Big Band Swing. A Brazilian Carnivale.

Synopsis of Other Events: Nescafe and Guinness. "Great Events are Great Art." The Floral Opening of a Casino. A Distinctive Event. Race Day. "Quantas Australian Grand Prix." An Arty Party.

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Behind The Scenes at Special Events
by Lena Malouf
224 pages • Full-color photographs • Hardcover • $94.00 + shipping
Texas residents please add 6.75 % sales tax

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