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Non Profit Special Event Fund Raising Book
from C.H.I.P.S.

Conducting a Successful Fundraising Program
A Comprehensive Guide and Resource
by Kent E. Dove

The complete resource for fundraisers in any nonprofit organization! Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes:

  • Actual organization publications
  • Direct mail samples
  • Model case statements
  • Telemarketing scripts
  • Special events check-lists
  • ...and much more

This all-in-one resource covers all the traditional elements of fundraising, including:

  • Annual giving
  • Major gifts and planned giving
  • Corporate and foundation relations
  • Prospect research and management
  • and fundraising literature and promotions
  • Gift administration
  • Technology
  • The use of consultants and paid solicitors in the solicitation process

The author identifies the ten prerequisites that predict success in fundraising and then leads the reader step-by-step through every phase of the fundraising process, and provides specific advice on the elements crucial to any program's success.

Contents

  1. Planning and Implementing Your Fundraising Program

    1. Tracing Philanthropy's Origins and Defining Fundraising Basics
    2. Choosing a Campaign Model
    3. Building and Stating the Case for Support
    4. Defining Roles of Leaders and Top Volunteers in Fundraising
    5. Recruiting, Educating, and Motivating Volunteers
    6. Coordinating the Campaign Structure and Solicitation Process
    7. Establishing the Campaign Timeline
    8. Constructing and Using the Standards-of-Giving Chart
    9. Laying the Foundation
    10. Identifying, Researching, and Rating Individuals as Major Gift Prospects
    11. Cultivating and Soliciting Major Gift Prospects
    12. Developing and Marketing a Planned Giving Program
    13. Structuring Planned Gifts
    14. Building Lasting Relationships and Developing Lead Gifts
    15. Approaching Corporations and Foundations
    16. Promoting the Campaign
    17. Testing Fundraising Potential and Assessing Programs
    18. Using Paid Solicitors and Consultants
    19. Applying Technology to Fundraising
    20. Providing Accountability and Expressing Appreciation
    21. Concluding the Campaign and Building on the Momentum

  2. The Fundraising Resource Guide

    1. Mission Statements
    2. Strategic Plan
    3. Strategic Plan Progress Report
    4. Case Statements
    5. Case Statement with Companion Pieces
    6. Short-Form Case Statements
    7. Market Survey Materials
    8. Volunteer's Job Description
    9. Annual Campaign Volunteer's Kit
    10. Capital Campaign Volunteer's Kit
    11. Annual Campaign Plan
    12. Capital Campaign Plan
    13. Direct-Mail Solicitation Letters
    14. Direct-Mail Solicitation with Insert
    15. Telemarketing Scripts
    16. Membership Club, Donor Club, and giving Society Brochures
    17. Special Events Planning Checklists
    18. Nonprofit Key Word Search
    19. Gift Agreement Templates
    20. Rules Regarding Income Tax Charitable Deductions
    21. Templates for Drafting Trusts
    22. Letter Proposal
    23. Full Proposal
    24. Monthly Financial Report
    25. Newsletters
    26. Pledge Forms
    27. Letterhead and Envelopes
    28. Public Announcement Event Invitation and program
    29. Program Assessment
    30. Gift Receipt Templates
    31. Stewardship Program at the University of Florida
    32. Post-Campaign Assessment-Annual Campaign
    33. Post-Campaign Assessment-Capital Campaign
    34. Final Report-Annual Compaign
    35. Final Report-Capital Campaign

Index

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Conducting a Successful Fundraising Program:
A Comprehensive Guide and Resource
by James Dove

992 pages $79.00 + shipping
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