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Crisis Management in the Foods and Drinks Industry
A Practical Approach
by Colin Doeg

Crisis Management in the Foods and Drinks Industry focuses on the communications aspects of dealing with a crisis. It is global in its coverage of the subject, reviewing practices and requirements in countries ranging from the USA and the UK to Australia and New Zealand.

Covers:

  • preparing for the unthinkable
  • avoiding being caught off-guard by a situation
  • ramifications of product tampering
  • managing an actual crisis.
  • dealing with extremist organizations and terrorist threats
  • bioterrorism
  • the practice of selling meat unfit for human consumption
  • the threat posed by the increasing toxicity of fish due to the rising pollution of the world’s oceans
  • and more!

Document examples include:

  • a crisis plan for a business
  • a crisis checklist
  • a press release announcing a product recall
  • an announcement to employees and a checklist for anyone dealing with a threatening phone call
  • a list of sources of information and assistance in the event of a product crisis

Contents

  1. The Anatomy of a Crisis
  2. Protecting Your Brands and Reputation
  3. Preparing for the Unthinkable
  4. The Internet: A Two-Edged Sword
  5. Tactics to Avoid Being Caught Off Guard
  6. Product Tampering: A Constant Threat
  7. Issues Tracking and Management
  8. Meeting the Media
  9. Do I Need Help?
  10. Sources of Technical Help
  11. The Powers of Enforcement Authorities
  12. Managing a Crisis
  13. Diet and Health
  14. Problems Facing the Food Industry
  15. Dealing With Extremist Organisations and Terrorist Threats
  16. Significant Crises
  17. Interesting Case Histories

Appendices
Index

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Crisis Management in the Foods and Drinks Industry
A Practical Approach
by Colin Doeg

2005 • 263 pages • $108.00 + shipping
Texas residents please add 6.75 % sales tax

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