DOLLARS AND EVENTS
How to Succeed in the Special Events Business by Joe Jeff Goldblatt
and Frank Supovitz
Dollars and Events provides all the information
you need to start, grow, and manage a special events-related business or career. You'll learn
how to develop a vision, a mission, and a strategy; manage your finances; find the capital you need;
create a marketing plan; and hire and keep employees who will help your business thrive.
You'll also find:
- Advice and direction from outstanding special events entrepreneurs and intrepreneurs
- Help in adapting proven business concepts such as benchmarking, best practices, and
quality teams to your business or career
- End-of-chapter activities to help you learn by doing
Whether you are starting your own special events business, running or working in an established
firm, or whether you are involved in the special events department of a large corporation,
this book gives you the tools you need to advance your business, enhance your career
opportunities, and enrich yourself and your clients.
Contents
Introduction
- Choosing Success
- Vision, Mission, Strategic Planning
- The Event Business Audit
- Research
- Dollar Wise
- Finding Capital
- Monitoring Success
- The Marketing Plan
- Finding and Keeping Great People
- Achieving Success
Appendix. Index.
to see books of related interest
