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Fashion Industry Reference from C.H.I.P.S.

Fashion Design
Process, Innovation and Practice
by Kathryn McKelvey

Fashion Design: Process, Innovation and Practice contains an analytical, problem-solving approach combined with practical design projects and portfolio exercises.

This book demonstrates how the design process can be successfully applied to satisfy market needs and trends. Contemporary and informative, the book pays special attention to computer aided design and employment opportunities.

Contents

  • Analysing the brief-research direction (and the use of prediction material)
  • Research (including market research, trade fairs and retail reports)
  • Analysis of the design process (concepts, fabrics, textures, proportion, style, toile modelling and pattern cutting etc.)
  • Design development (use of color, sampling shape and sample finishes etc)
  • Range planning
  • Promotion
  • Portfolio presentation

Index

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Fashion Design
Process, Innovation and Practice
by Kathryn McKelvey

2003 224 pages $54.95 + shipping
Texas residents please add 6.75 % sales tax

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