C.H.I.P.S. HOME PAGE
PHARMACEUTICAL LIST
TITLE LIST
MANUAL ORDER FORM
ONLINE ORDER FORM
QUESTIONS COMMENTS

Pharmaceutical Marketing/Compliance Handbook
from C.H.I.P.S.

Global Pharmaceutical Marketing
A Practical Guide to Codes and Compliance
by Judith Grice

Global Pharmaceutical Marketing provides a practical guide to the self-regulatory codes that govern the promotion of pharmaceuticals worldwide and supplies additional information on compliance in general. Topics covered include:

  • balance between regulation and self-regulation
  • basic principles of the self-regulatory Codes of Practice
  • gift sponsorship and payments
  • events and hospitality
  • printed promotional materials
  • internet and electronic communication media
  • market and clinical research

This book is an invaluable aid to understanding how to be compliant with regulation and self-regulation throughout the world and will be of particular interest to pharmaceutical companies involved in:

  • producing global marketing campaigns
  • setting up advisory boards around the world
  • promoting products at international congresses

Contents

  1. Introduction
  2. Planning Core Promotional Campaigns
  3. Promotion at International Congresses
  4. Planning Advisory Boards
  5. Regulatory and Self Regulatory Overview
  6. Basic Principles of the Self Regulatory Codes
  7. Gifts, Sponsorship and Payments
  8. Events and Hospitality
  9. Printed Promotional Materials
  10. Internet and Electronic Communication Media
  11. Research
  12. Contact Information

Index

click here to see books videos cd-roms of related interest

ORDER NOW

Global Pharmaceutical Marketing
A Practical Guide to Codes and Compliance
by Judith Grice

2008 218 pages $149.95 + shipping
Texas residents please add 6.75 % sales tax

copyright © 1997-2010 Culinary and Hospitality Industry Publications Services