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Green Technology Book from C.H.I.P.S.

Marketing Green Buildings
Guide for Engineering Construction and Architecture
by Jerry Yudelson

Marketing Green Buildings is an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client.

Features:

  • Addresses how green building marketing different from other types of professional service marketing
  • Details what tools and techniques from conventional marketing can be used to greater effect in marketing green buildings
  • Describes what size and potential of the green buildings market

Contents

  1. Today's Green Building Market
  2. Industry Growth to Date
  3. Forecasting Demand for Green Buildings
  4. The Business Case for Green Buildings
  5. Experiences of Green Marketing
  6. Vertical Markets for Green Buildings
  7. Demand for Green Building Measures
  8. Understanding Marketing Strategies
  9. Understanding Segmentation, Targeting, Positioning & Differentiation
  10. Selling Green Buildings
  11. Marketing Green Developments
  12. Looking to the Future: Sustainable Engineering Design
  13. Marketing Services for LEED-EB Projects
  14. Marketing Services for LEED CI Projects
  15. Marketing Services for Future LEED Products
  16. The Role of the Professional Engineering Energy Star®
  17. Forecasts of Demand for LEED Projects
  18. The People Problem in Marketing Professional Services

Index

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Marketing Green Buildings
Guide for Engineering Construction and Architecture
by Jerry Yudelson

2006 • 175 pages • $128.95 + shipping
Texas residents please add 6.75 % sales tax

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