The marketing ideas and techniques in Marketing for Pharmacists can be used by all pharmacists to build their practices, develop innovative services, and generate business for their employers or organizations.

This revised edition has been thoroughly updated and improved. At the end of each chapter readers will find questions designed to encourage them to think about and apply information learned, activities that require them to accomplish tasks that require higher levels of learning and skill development, and further readings to provide additional information on the topics described.

Contents

Foundations of Marketing

1. Introduction to Marketing
2. Important Marketing Concepts

Marketing Pharmacist Services

3. Characteristics of Services
4. Managing Service Performance
5. Designing Pharmacy Services

Consumer Behavior

6. Consumer Behavior
7. Consumers' Evaluation of Service

Marketing Strategy

8. Strategic Marketing Planning
9. Marketing Strategies

Segmentation and Promotion

10. Market Segmentation
11. Marketing Communication

Pricing and Placing Pharmacist Services

12. Pricing Pharmacist Services
13. Channels of Distribution

Index

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