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Meetings and Conventions Planning Book
from C.H.I.P.S.

Meetings,
Expositions, Events and Conventions

Second edition
by George G. Fenich

Meetings,
Expositions, Events and Conventions
moves beyond just one segment to include all aspects related to the MEEC industry.

Developed as a collaborative work, this practical book features contributions from some of the best and most notable practitioners and educators in the field. (Using the Delphi method, even the topics were selected based on industry input.)

Now in its second edition, this revision features a three-part format, revised material on technology, and coverage of growing industry trends.

Contents

Part I: Introduction

  1. Introduction to the Meetings, Expositions, Events and Conventions Industry
  2. Meeting, Exhibition, Event, and Convention Organizers and Sponsors

Part II: Key Players in the Meetings, Expositions, Events and Convention Industry

  1. Destination Marketing Organizations (DMOs)
  2. Meeting and Convention Venues
  3. Exhibitions
  4. Service Contractors
  5. Destination Management Companies
  6. Special Events Management

Part III: Key Elements in MEEC Planning

  1. Planning MEEC Gatherings
  2. Producing MEEC Gatherings
  3. Food and Beverage
  4. Legal Issues in the MEEC Industry
  5. Technology and the Meeting Professional
  6. International Issues in MEEC
  7. Putting it All Together

Index

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Meetings, Expositions, Events and Conventions
Second edition
by George G. Fenich

2008 • 532 pages • $95.00 + shipping
Texas residents please add 6.75 % sales tax

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