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Guide to Marketing in the Pharmaceutical Industry
from C.H.I.P.S.

Pharmaceutical Marketing:
A Practical Guide

by Dimitris Dogramatzis


Designed as a practical guide for the pharmaceutical industry, Pharmaceutical Marketing applies cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders.

From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.

Contents

  1. The Pharmaceutical Market
  2. Marketing Strategy
  3. Distribution Strategy
  4. Pricing Strategy
  5. Forecasting, Planning, Evaluating
  6. Communications Strategy

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Pharmaceutical Marketing: A Practical Guide
by Dimitris Dogramatzis
400 pages $328.95 + shipping

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