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Revenue Management Handbook from C.H.I.P.S.

Revenue Management for the Hospitality Industry
by David K. Hayes

Revenue Management for the Hospitality Industry is filled with practical examples and best practices on the topic of revenue management, a critical aspect of the industry.

Through numerous revenue management examples from the hospitality industry and a running case example throughout the book, readers will discover how they can incorporate revenue management principles and best practices. The book is intended for students with prior knowledge and understanding of the hospitality industry, and will explain what they need to know and how to be successful.

Contents

  1. Introduction to Revenue Management
  2. Strategic Pricing
  3. Value
  4. Differential Pricing
  5. The Revenue Manager's Role
  6. Forecasting Demand
  7. Inventory and Price Management
  8. Distribution Channel Management
  9. Evaluation of Revenue Management Efforts in Lodging
  10. Revenue Management for Food and Beverage Services
  11. Evaluation of Revenue Management Efforts in Food and Beverage Services
  12. Specialized Applications of Revenue Management
  13. Building Better Business

Index

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Revenue Management for the Hospitality Industry
by David K. Hayes
2011 (available now) • 512 pages • $67.00 + shipping
Texas residents please add 6.75 % sales tax

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