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Revenue Management Handbook from C.H.I.P.S.

Revenue Management
Mazimizing Revenue in Hospitality Operations
by Gabor Forgacs

Revenue Management provides a solid understanding of revenue management’s key concepts and the selective application of its most effective strategies for hospitality operations.

This new book explores the applicability of revenue maximization strategies and their operational aspects. It provides readers with a concise understanding of this important discipline.

Contents

What is Revenue Management?

  • A Brief History
  • Criteria for Effective Use

Measurement

  • Internal Measures
  • External Measures
  • Measurement Challenges

Tactical Revenue Management

  • Forecasting
  • Tactical Rate Management
  • Stay (Duration) Control
  • Capacity Management
  • Displacement Analysis

Strategic Revenue Management

  • Demand Generation
  • Marketing Strategies for Revenue Management
  • Strategic Pricing
  • Revenue Streams Management
  • Strategic Packaging
  • Distribution Channel Management

Revenue Management's Place in Hotels

  • Revenue Management: Automated Systems
  • The Revenue Manager

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Revenue Management
Mazimizing Revenue in Hospitality Operations
by Gabor Forgacs

2010 • 112 pages • $74.95 + shipping
Texas residents please add 6.75 % sales tax

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