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Skin Care Nutrition Handbook from C.H.I.P.S.

Success at Your Fingertips
How to Succeed in the Skin Care Business
by Lydia Sarfati

Success at Your Fingertips shows how to:

  • Create a spa experience that exceeds your customers' expectations
  • Maximize profits by up-selling your retail merchandise
  • Learn specific marketing strategies for key customer segments
  • Build a winning team by offering them a career, not just a job
  • Train your staff to live the maxim, "Show, tell and you will sell!"
  • Develop profitable relationships with dermatologists and plastic surgeons

Contents

  1. Putting Your Best Face Forward: Create a Spa Experience
  2. That Exceeds All Customer Expectations
  3. Elements of a Successful Business Plan, Part I
  4. Elements of a Successful Business Plan, Part II/Spa Development
  5. Turn Your Spa Into a Profit Center
  6. Product Purchasing and Merchandising Strategies
  7. Establishing Prices and Creating a Service Menu
  8. People
  9. Marketing and Promotional Strategies
  10. Public Relations and Advertising
  11. Personal Care: Finding a Healthy Work/Life Balance

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Success at Your Fingertips
How to Succeed in the Skin Care Business
by Lydia Sarfati

2005 183 pages $39.00 + shipping
Texas residents please add 6.75 % sales tax

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