Success at Your Fingertips shows how to:

• Create a spa experience that exceeds your customers' expectations
• Maximize profits by up-selling your retail merchandise
• Learn specific marketing strategies for key customer segments
• Build a winning team by offering them a career, not just a job
• Train your staff to live the maxim, "Show, tell and you will sell!"
• Develop profitable relationships with dermatologists and plastic surgeons

Contents

1. Putting Your Best Face Forward: Create a Spa Experience
2. That Exceeds All Customer Expectations
3. Elements of a Successful Business Plan, Part I
4. Elements of a Successful Business Plan, Part II/Spa Development
5. Turn Your Spa Into a Profit Center
6. Product Purchasing and Merchandising Strategies
7. Establishing Prices and Creating a Service Menu
8. People
9. Marketing and Promotional Strategies
10. Public Relations and Advertising
11. Personal Care: Finding a Healthy Work/Life Balance

click here to see books of related interest

ORDER NOW Success at Your Fingertips How to Succeed in the Skin Care Business by Lydia Sarfati 2005 • 183 pages • $39.00 + shipping Texas residents please add 6.75 % sales tax