Accelerating New Food Product Design and Development, shows today’s food scientists, technologists, and product developers the R & D processes they need to maximize speed, quality, and efficiency.

Part One Understanding Product Development in Today’s Food Industry provides an anchoring as to what is actually happening in the food business today and how marketers, business designers, newer professionals and more seasoned workers and managers are coping.

Part Two Accelerating Food Product Design and Development presents specific processes and techniques for developing improved systems for creating product ideas, consumer evaluation of concepts, and identifying greater opportunities for success. Critical steps in the new product development process are explored so that scientists and developers can effectively speed up their development activities.

Part Three Optimizing Food Product Design and Development gives a practical overview of the most important tools and approaches that food designers and developers are using to make products better, cheaper, and faster:

• criteria to use for the development of the product design brief
• proper experimental designs that yield the most optimized solutions for product development
• factors that must be included in any optimizing study
• how discriminant and logistic regression analysis can drive more consumer focus during product optimization
• where response surface methods fit into the product development process today, and how simulations of operations are producing better designed products and processes more rapidly and completely

Special Features:

• Describes the most important tools and approaches food designers and developers are using to make products better, cheaper, and faster
• Explores critical steps in the new product development process
• Gives specific techniques for developing improved systems for creating product ideas
• Provides contemporary R & D strategies, processes, and methods needed to maximize speed, quality, and efficiency

Contents

1. Introduction

Part One: Understanding Product Development in Today’s Food Industry

2. How did the food industry get here?
3. Developing partnerships: How products get developed today
4. Building superior R&D groups to compete in today's marketplace
5. A supplier perspective: Superior services and products help change happen
6. Imagining where we go from here: One manufacturer’s perspective

Part Two: Accelerating Food Product Design and Development

7. Brands: A discussion on the difference between creating good brands and meaningful brands
8. Market forces: The push-pull of marketing and advertising in the new product business
9. Applying processes that accelerate new product development
10. Five years later: Looking at how the university prepares someone for fast product development
11. Speed bump or opportunity: Innovative packaging and its impact on accelerated product development timelines
12. Making Lemon Bars Out of Lemons: the power of teamwork transforms concepts to reality

Part Three: Optimizing Food Product Design and Development

13. Identify product criteria and critical development steps
14. Statistical design: Experimental units and proper designs
15. Identifying key sensory factors and ingredients for early stage development
16. Applications of discriminant and logistic regression analysis for consumer-oriented product optimization
17. Response surface methodology & consumer-drive product optimization
18. Future Trends and Directions

Index

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