C.H.I.P.S. HOME PAGE
DESIGN CATALOG
TITLE LIST
MANUAL ORDER FORM
ONLINE ORDER FORM
QUESTIONS COMMENTS

International Merchandise Presentation Book
from C.H.I.P.S.

The Aesthetics of Merchandise Presentation
by Joseph Weishar

This book demonstrates how the principles, theories and laws of aesthetics can be taught and applied to obtain maximum potential return on investment.

Contents

  1. Applied Aesthetics: The Art of Seeing

  2. Elements of Presentation

  3. Feature Presentations and Focal Points

  4. Color and Lighting

  5. Changing Customer Habits

  6. Overseas

  7. Kmart

  8. Shopping Entertainment

  9. Christmas

  10. Training in Academia

  11. Training Professionals

  12. Making a Visual Presentation

Index

click here to see books videos cd-roms of related interest

ORDER NOW

The Aesthetics of Merchandise Presentation
by Joseph Weishar
2005 268 pages $79.95 + shipping
Texas residents please add 6.75% sales tax

copyright © 1997-2009 Culinary and Hospitality Industry Publications Services