Catering
A Guide to Managing a Successful Business Operation
by Bruce Mattel

In this invaluable reference provides all the information that caterers and would-be caterers need to set up and run a successful catering business of any kind.

From launching the business, establishing pricing, setting up a kitchen, staffing, and marketing to planning events, organizing service, preparing food, managing the dining room and beverages, and developing menus, Catering: A Guide to Managing a Successful Business gives detailed guidance on every aspect of the catering business, showing operators how to troubleshoot and creatively solve problems.

Illustrated throughout with 50 photographs and 30 black-and-white illustrations, this book is an indispensable guide for anyone who wants to succeed in this highly competitive field.

Contents

1. Introduction to Catering
2. Starting Your Catering Business
3. Pricing for Profit
4. Setting Up the Catering Kitchen
5. Staffing
6. Marketing
7. Event Planning
8. How Can We Serve You?
9. Food Preparation and Service
10. Dining Room and Beverage Management
11. Sample Menus and Service

Index

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