From assessing the client's need for entertainment at an event to hiring the talent to the nuts and bolts production of the entertainment, Event Entertainment and Production provides the event planner with the tools they need to efficiently produce and manage the entertainment aspect of an event.

Contents

THE ENTERTAINMENT & EVENT PRODUCTION INDUSTRY

• The Entertainment Economy: Big Business!
• Global Opportunities for Event Entertainment and Production
• Becoming a Leader in the Event Entertainment and Production Fields
• Opportunities for Future Growth and Development

RESEARCHING, DESIGNING, PLANNING PRODUCTION, AND EVENT ENTERTAINMENT

• How to Research the Needs and Resources for Your Event
• Managing the Creative Process
• Strategic Planning for Event Production and Entertainment
• Financial Planning and Management: How to Measure the Return on Event Entertainment (ROEE)

COORDINATING EVENT ENTERTAINMENT AND PRODUCTION

• Selecting and Contracting Event Production and Entertainment Vendors
• Musicians, Entertainment Management Companies, Agents, Managers, and Headline Entertainment
• Monitoring Production and Entertainment to Insure Continuous Quality
• Reducing Risk: Assessment, Intervention, and Control
• Music Licensing

BEST PRACTICES AND CREATIVE EVENT ENTERTAINMENT AND PRODUCTION STRATEGIES

• Best Practices in Event Entertainment and Production
• The Standard Aspects of Multimedia Production
• The Future of Event Production and Entertainment
• Entertainment is My Life

Appendices

• Organizations and Associations
• References
• Internet Sites
• Software
• Sample Contracts
• Performing Rights Organization Licenses
• Technical Production Documents

Glossary

Index

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