Consumer Behavior in Fashion is unique in its application of fashion to consumer behavior.
Consumer Behavior in Fashion includes business and consumer perspectives that differ from a strict marketing approach.
With a solid base in social science and marketing research, Consumer Behavior in Fashion provides a comprehensive analysis of today's fashion consumer.
Up-to-date, thought-provoking information is presented in an engaging context that helps the reader understand how fashion shapes the everyday world of consumers.
Contents
Introduction
Introduction to Fashion Concepts, Theories and Consumer Behavior
- Consumer Behavior: People in the Marketplace
- The Nature and Meaning of Fashion
- Fashion Leadership Theories
- What is Consumer Behavior?
- Consumers' Impact on Marketing
- Marketing's Impact on Consumers
- Taking It from Here: The Plan of the Book
2. Cultural Influences on Consumer Behavior
- Understanding Culture
- Myths and Rituals
- Sacred and Profane Consumption
- Transferring Product Meaning from Culture to Culture
3. Creation and Diffusion of Fashion and Consumer Culture
- The Creation of Culture
- The Diffusion of Innovations
Consumer Characteristics and Fashion Implications
4. Individual Consumer Dynamics: Motivations and Values
- Theories of Motivation for Wearing Clothes
- The Motivation Process
- Needs
- Consumer Involvement
- Values
- Consumer Behavior in the Aftermath of 9/11
5. Individual Consumer Dynamics: The Self
- Perspectives on the Self
- Self-Concept
- Consumption and Self-Concept
- Sex Roles
- Body Image
6. Demographic Subcultures: Age, Race, and Ethnicity
- Age and Consumer Identity
- The Youth Market
- Baby Busters: Generation X
- Baby Boomers
- The Gray Market
- Race and Ethnic Subcultures
- African Americans
- Hispanc Americans
- Asian Americans
7. Demographic Subcultures: Income and Social Class
- Consumer Spending and Economic Behavior
- Social Class
- How Social Class Affects Purchase Decisions
- Status Symbols
8. Psychographics: Personality, Attitudes, and Lifestyle
- Personality
- Attitudes
- Forming Attitudes
- Attitude Measurement
- Using Attitudes to Predict Behavior
- Lifestyles and Psychographies
- Trend Forecasting: Peering Into the Crystal Ball of Consumer Behavior
9. Consumer Perceptions
- Object Perception
- Person Perception
- Physical Perception: Sensory Systems
- Exposure
- Attention
- Interpretation
Fashion Communication and Decision Making
10. Fashion Communication
- Basic Components of Communication
- Changing Attitudes through Communication
- The Source
- The Message
11. Individual and Household Decision Making
- Consumers as Problem Solvers
- Problem Recognition
- Identifying Alternatives
- Product Choice: Selecting Among Alternatives
- The Family as a Decision-Making Unit
- Family Decision Making
- Children as Decision Makers: Consumers-in-Training
12. Group Influence and Fashion Opinion Leadership
- Reference Groups
- Fashion Conformity and Individuality
- Word-of-Mouth Communication
- Opinion Leadership
13. Buying and Disposing
- Situation Effects on Consumer Buying
- Shopping: A Job or an Adventure
- Postpurchase Satisfaction
- Product Disposal
Ethics and Consumer Protection
14. Ethics, Social Responsibility, and Environmental Issues
- Consumer and Business Ethics
- Social Responsibility
- Environmental Issues and the Fashion Industry
- The Dark Side of Consumer Behavior
15. The Role of Government and Business in Consumer Protection
- The Complex Marketplace
- Government Protection
- Consumer Protection from Business Agencies
Index
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