Consumer affective tests are necessary in product evaluation for product development guidance, product improvement and optimization, and maintenance. This book's focus in on principles, recommended methods and procedures in the planning and implementation of consumer tests, and data collection and analysis of consumer test results.

Consumer Sensory Testing for Product Development provides a simple, easy-to-use, comprehensive guide to consumer sensory testing for product development. It delivers, in a single source, information on general principles and a broad discussion on procedures needed to plan and carry out consumer affective test methods.

Contents:

Introduction:Consumer Testing. General Requirements for Sensory Testing. Computerization of the Sensory Laboratory.
Sensory Test Methods: Acceptance and Preference Tests. Methods Used in Acceptance and Preference Tests. Data Collection Methods. The Questionnaire. Types of Questions.
Test Procedures: Project Plan. Product Evaluation and Data Collection.
The Consumer Panel: Sampling. Panel Size for Various Consumer tests. Panel Selection. Consumer Database Management. Special Problems in Sampling.
Qualitative Methods - Focus Groups: Reasons for Conducting Focus Groups. Advantages and Disadvantages of Focus Groups. Role of the Project Leader. Role of the Moderator. Observers. Participants. Physical Facilities. Other Considerations. Focus Group Procedure. Handling Special Problems in a Focus Group.
Quantitative Methods by Test Location - Sensory Laboratory Tests: Advantages and Disadvantages. Role of the Project Leader. Panel. Physical Facilities.
Quantitative Methods by Test Location - Central Location Tests: Procedure. Advantages and Disadvantages. Role of the Project Leader. Panel. Procedure. Test Facilities. Other Considerations.
Quantitative Methods by Test Location - Mobile Laboratory Tests: Advantages and Disadvantages. Role of the Project Leader. Panel. Physical Facilities.
Quantitative Methods by Test Location - Home-Use Tests: Advantages and Disadvantages. Role of the Project Leader. Panel. Procedure. Measurement of Product Acceptance. Data Collection.
Quantitative Methods by Test Location - Simulated Supermarket-Setting (SSS) Tests: Reasons for Conducting Simulated Supermarket-Setting Tests. Advantages and Disadvantages. Role of the Project Leader. Panel. Physical Facilities. Procedure. Other Considerations.
Affective Testing With Children: Physiological and Cognitive Development in Young Children. Sensory Testing With Young Children. Panel. Recruitment of Children. Facilities.
Statistical Analysis Methods: Hypothesis Testing. Selection of Computer Software. Statistical Analysis of Consumer Data. Data Relationships, Correlation and Regression. Multivariate Methods.
Quantification of Quality Attributes as Perceived by the Consumer: Strategic Approach. Acceptance and Preference Tests. Product Characterization. Modeling of Quality or Consumer Acceptance.
Appendices: Checklist for Focus Group Study. Checklist for Consumer Laboratory Test. Checklist for Central Location Test (CLT). Checklist for Home-Use Test (HUT). Statistical Tables.

Index.

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