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Menu Design Book from C.H.I.P.S.

Euromenu
237 European Menu Designs
by Marianne Wachholz
and Gretel Weiss

Euromenu is a unique showcase of exemplary menu designs being created in Europe today.

This visual voyage of 237 menus from more than 80 restaurants throughout the continent of Europe is displayed in large, full-color photographs. A stunning collection of highly creative and effective menu graphics.

Additionally, several restaurants are showcased with photos of the interior of the restaurant together with the menu, to demonstrate the whole concept.

From small roadside inns to mega restaurant chains, from top-notch, full-service eating establishments to fast food eateries, the examples in Euromenu highlight the menu's role as the calling card of gastronomical identity.



Contents

  • Excursions: Fundamental dimensions of menu-card design - Three professionals state their opinion.
  • Case Studies: Menu card design: centerpiece of comprehensive image promotion - Five examplary case studies on Corporate Design.
  • Documentation: Some heavy marketing - Menu card examples from the world of German and Central European gastronomy.


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    Euromenu:
    237 European Menu Designs

    by Marianne Wachholz and Gretel Weiss
    240 pages • $49.95 + shipping
    Texas residents please add 6.75 % sales tax

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