State-of-the-art methods for finding, securing, and retaining the best corporate sponsors.

The authoritative guide to creating and closing deals with irresistible ROIs.

Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more.

This hands-on resource presents successful strategies and tools for staying competitive in today’s market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal.

Learn how to bring increased sponsorship dollars to any event by:

• Placing value on sponsorships
• Expanding the value of a sponsor
• Creating the best image for an event
• Networking with other event professionals worldwide

With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for all event professionals.

Contents

1. Outstanding Events Sell Sponsorship
2. The Sponsorship Marketing Plan
3. Research: The Sponsors Perspective
4. The Effective Sponsorship Proposal
5. Benefits: The Formula for Sponsorship Success and Growth
6. Creating the Proper Image in the Eyes of Your Sponsors
7. The Creative Approach to Sponsorship
8. The Keys to Successful Sponsorship Sales
9. The Legal Issues in Event Sponsorship
10. The StaffSponsor-Client Relationship
11. The Law of Return: How to Keep Sponsors Coming Back
12. The Sponsorship Evaluation Process
13. The Globalization of Event Sponsorship
14. The Importance of Networking
15. The Future of Global Event Sponsorship

Appendices

1. ResourcesSponsorship Books for Event Managers
2. Periodicals for Event Managers
3. Organizations and Resources for Event Managers
4. Directories for Event Managers
5. Web Sites for Event Managers
6. Video Resources for Sponsorship
7. Sample Sponsorship Proposal
8. Sample Letter of Agreement, Creative Strategies Group, Denver
9. Sample Contract, Portland Rose Festival
10. Sample Benefit Report, Three Rivers Festival, Pittsburgh

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