covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies.

Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts.

From the basics of promoting an event to the use of events as marketing strategies themselves, Event Marketing provides straightforward advice and information on all the latest event marketing techniques.

Contents

1. What Is an Event and What Is Event Marketing?
2. The Evolution of Event Marketing
3. The Theory and Practice of Event Marketing
4. Sponsorship and Cause-Related Event Marketing
5. E-Event Marketing
6. Entertainment and Festival Event Marketing
7. Corporate Event Marketing
8. Association, Convention, and Exhibition Event Marketing
9. Social Event Marketing
10. Future Forces and Trends in Event Marketing
11. Event Marketing
12. Resources

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