Festival and Special Event Management
Fifth edition
by Johnny Allen

Festival and Special Event Management, 5th edition continues the comprehensive coverage of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading handbook introduces developments and professional tools, and considers the globalization and subsequent internationalisation of event management.

The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.

Contents

Part 1: Event Context

1. An overview of the event field
2. Perspectives on events
3. Event impacts and legacies

Part 2: Planning

4. The strategic planning function
5. Conceptualising the event
6. Project management for events
7. Financial management and events
8. Human resource management and events
9. Marketing planning for events
10. Promotion: integrated marketing communication for events
11. Sponsorship of special events
12. Sustainable event management
13. Event tourism planning

Part 3: Event Operations and Evaluation

14. Staging events
15. Logistics
16. Event evaluation and research

Part 4: Legal, Risk and OHS Management and Evaluation

17. Legal issues of event management
18. Risk management

Index

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