Global Pharmaceutical Marketing provides a practical guide to the self-regulatory codes that govern the promotion of pharmaceuticals worldwide and supplies additional information on compliance in general. Topics covered include:

• balance between regulation and self-regulation
• basic principles of the self-regulatory Codes of Practice
• gift sponsorship and payments
• events and hospitality
• printed promotional materials
• internet and electronic communication media
• market and clinical research

This book is an invaluable aid to understanding how to be compliant with regulation and self-regulation throughout the world and will be of particular interest to pharmaceutical companies involved in:

• producing global marketing campaigns
• setting up advisory boards around the world
• promoting products at international congresses

Contents

1. Introduction
2. Planning Core Promotional Campaigns
3. Promotion at International Congresses
4. Planning Advisory Boards
5. Regulatory and Self Regulatory Overview
6. Basic Principles of the Self Regulatory Codes
7. Gifts, Sponsorship and Payments
8. Events and Hospitality
9. Printed Promotional Materials
10. Internet and Electronic Communication Media
11. Research
12. Contact Information

Index

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