C.H.I.P.S. HOME PAGE
HOSPITALITY CATALOG
TITLE LIST
MANUAL ORDER FORM
ONLINE ORDER FORM
QUESTIONS COMMENTS

Hospitality Marketing Reference from C.H.I.P.S.

Hospitality Sales
and Marketing

Fifth edition
by James R. Abbey

Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants.

The book explores the “four Ps” (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. This edition includes several new exhibits, including profiles of key industry innovators, corporate spotlights of hotel and restaurant companies, and Internet exercises.

Readers will gain:

  • A thorough introduction to hospitality sales and marketing
  • Insight from numerous real-world examples of effective hospitality advertising campaigns and promotions
  • Insider information from industry professionals sharing their perspectives on current issues
  • An understanding of the role the Internet plays in today’s hospitality marketing efforts

Contents

Introduction

  1. Introduction to Hospitality Marketing and Sales
  2. The Marketing Plan: The Cornerstone of Sales
  3. Managing the Marketing and Sales Office

Sales Techniques

  1. Personal Sales
  2. Telephone Sales
  3. Internal Marketing and Sales
  4. Advertising, Public Relations, and Publicity

Marketing

  1. Marketing to Business Travelers
  2. Marketing to Leisure Travelers
  3. Marketing to Travel Agents
  4. Marketing to Meeting Planners
  5. Marketing to Special Segments
  6. Marketing Restaurants and Lounges
  7. Marketing Catered Events and Meeting Rooms

Index

click here to see books of related interest

ORDER NOW

Hospitality Sales
and Marketing

Fifth edition
by James R. Abbey

2008 • 600 pages • $96.95 + shipping
Texas residents please add 6.75 % sales tax

copyright © 1997-2010 Culinary and Hospitality Industry Publications Services