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Management Book from C.H.I.P.S.

Hospitality Marketing Management
Fifth edition
by Robert D. Reid

Hospitality Marketing Management delivers all the tools readers need to successfully execute marketing campaigns for a hospitality business, no matter their specialty.

Hospitality Marketing Management includes:

  • The roles of service and customer satisfaction in hospitality
  • Specific ways to achieve guest satisfaction through an understanding of consumer behavior, market segmentation, and positioning
  • Developing a marketing plan
  • Strategies for promotion and advertising
  • Pricing strategy

Contents

  1. The Functions of Marketing
  2. Introduction to Hospitality Services Marketing
  3. Understanding the Behavior of Hospitality Consumers
  4. Market Segmentation and Positioning
  5. Developing a Marketing Plan
  6. Information Systems for Marketing Decisions
  7. Developing New Products and Services
  8. Managing Products and Services
  9. Marketing Channels
  10. Promotion and Advertising
  11. Advertising and Media Planning
  12. Sales Promotions, Merchandising, and Public Relations
  13. Personal Selling
  14. Pricing Strategy
  15. Destination Marketing

Index

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Hospitality Marketing Management
Fifth edition
by Robert D. Reid

2010 • 656 pages • $123.95 + shipping
Texas residents please add 6.75 % sales tax

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