Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second edition is a comprehensive guide to strategic management in the international hospitality industry. It uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising.

Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.

Contents

1. Strategic Management
2. The Environment and External Stakeholders
3. Strategic Direction
4. Organizational Resources and Competitive Advantage
5. Strategy Formulation at the Business Unit Level
6. Corporate Level Strategy and Restructuring
7. Strategy Implementation Through Interorganizational Relationships and Management of Functional Resources
8. Strategy Implementation Through Organizational Design and Control
9. Strategies for Entrepreneurship and Innovation
10. Global Strategic Management and the Future

Cases

Case Study Matrix
Case Note: Learning Through Case Analysis

1. The Fun Ship Experience at Carnival Cruise Lines
2. Building Capabilities at The Westward Hilton
3. Intercontinental Hotel Group’s Entry Into China
4. The Summer of 2006 Union Negotiations: Unite Here’s Strategy
5. Banyan Tree: Sustainablility of a Brand During Rapid Global Expansion
6. Starwood Hotels and Resorts Brings Aloft to India
7. The Commoditization of Starbucks
8. The Movement of Travel Services Online: Intermediaries and Branded Distribution

Index

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