by Sharon L. Fullen
and Douglas R. Brown
How to Open a Financially Successful Specialty Retail and Gourmet Foods Shop shows how you can start your specialty store with minimal effort and a small investment, compared to other businesses, and be highly profitable!
How to Open a Financially Successful Specialty Retail and Gourmet Foods Shop provides detailed instruction and examples on:
- Finding a location that will bring sucess
- Learning how to write a business plan
(the companion CD-ROM has a sample business plan you can sue in MS Word)
- Basic cost-control systems
- Food safety and HACCP
- Sales and Marketing Techniques
- Pricing Formulas
- Managing and Training Employees
- Generate high-profile relations and publicity
- Learn low-cost internal marketing ideas
- Low- and no-cost ways to satisfy customers and build sales
- Learn how to keep bringing customers back
- and much more!
Contents:
- Starting Your Own Gourmet Store
- Launching Your Business
- The Basics of Buying a Gourmet Shop
- How to Invest in a Franchise
- Planning for Success—Writing a Business Plan
- Launching Your Business—Pre-Opening Activities
- Successful Employee Relations and Labor Cost Control
- Your Customers
- Marketing Your Business
- Public Relations: How to Get Customers in the Door
- Choosing Your Sales Mix
- Equipping Your Store
- Public Areas of Your Store
- Back-of-the-Store Work Area
- Creating a Safe and Productive Environment
- Your Store Staff
- Purchasing
- Cash Flow
- Financial Management and Budgeting
- Basic Cost Control for Retail Operations
- Controlling Your Labor Costs
- Leaving Your Retail Business
- Resources
Index
to see books • videos • cd-roms of related interest