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Medical Business Book from C.H.I.P.S.

Innovation and Entrepreneurship in the Healthcare Sector
From Idea to Funding to Launch
by Luis G. Pareras, M.D.

Innovation and Entrepreneurship in the Healthcare Sector explains how to nurture that entrepreneurial spirit and apply proven business principles to fast-track new ideas into valuable real-world devices and other medical breakthroughs.

Clearing the obstacles to innovation, this unique book is an investment that will repay "physician-entrepreneurs" many, many times over with guidance for researching the competitive landscape, protecting intellectual property, developing the right business and marketing plans, getting funding and going to market.

Topics include practical strategies on how to:

  • Motivate entrepreneurial thinking
  • Understand the difference between a good idea and an opportunity
  • Protect your intellectual property
  • Evaluate the real-world potential for a new innovation, device or product
  • Create a stellar business plan that fast-tracks progress
  • Identify the right investors and raise capital - the rules of the game
  • Make the right marketing and distribution decisions
  • Leverage "MBA skills" - deal-making, valuation, negotiation, strategy, communication and more ...

Contents

Basic Principles

  1. What is Innovation?
  2. What is Entrepreneurship?

The Healthcare Sector

  1. The Health Care Value Chain
  2. Healthcare Innovation Areas

Structuring the Idea

  1. Ideas and Opportunities
  2. Writing the Business Plan (I)
  3. Writing the Business Plan (II)
  4. The Business Plan as a Communication Tool
  5. Intellectual Property

Pushing Our Idea Forward

  1. Alternatives: Seling, Licensing, Alliances/Partnerships, Start-Up

Creating a Start-Up

  1. The Team
  2. Looking for Financing

Venture Capital

  1. What is Venture Capital?
  2. Presenting to Investors
  3. Negotiating with Venture Capitalists
  4. Valuation
  5. Deal Structure

Basic Skills

  1. Strategy
  2. Marketing
  3. Negotiation
  4. Communication
  5. Types of Costs
  6. The Income Statement, Balance Sheet and Statement of Cash Flows

Trends

  1. Future Trends

Index

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ORDER NOW

Innovation and Entrepreneurship
in the Healthcare Sector

From Idea to Funding to Launch
by Luis G. Pareras, M.D.

2011 • 461 pages • $248.00 + shipping
Texas residents please add 6.75 % sales tax

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