An Introduction to Revenue Management for the Hospitality Industry outlines the basic elements of the revenue management process and the keys to effective revenue management planning.

An Introduction to Revenue Management for the Hospitality Industry shows how to develop, implement, and evaluate a strategic management process.

Contents

1. A History
2. Customers’ Knowledge and Consumer Behavior
3. Market Segmentation and Selection
4. Internal Assessment and Competitive Analysis
5. Economic Principles and Demand Forecasting
6. Reservations and Channels of Distribution
7. Dynamic Value-Based Pricing
8. Channel and Inventory Management
9. The Revenue Management Team
10. Strategic Management and Following the RevMAP
11. Tools, Tactics, and Resources
12. Legal and Ethical Issues and Potential Bumps in the Road
13. Crystal Ball
14. Applications in Lodging and Food and Beverage
15. Applications in Sports, Entertainment, and Event Management
16. Applications in Cruise, Spa, and Luxury RV Resorts
17. Applications in Golf, Gaming, and Theme Parks

Index

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