This new edition gives readers the foundation they need to thrive in today’s hospitality industry, covering everything from finance to operational issues.

The Eighth edition of Introduction to the Hospitality Industry features both historical perspectives and discussions of new trends in a variety of sectors of the hospitality business, including food service, lodging, and tourism.

Additional international examples of hospitality and tourism operations have been included throughout the text. This book covers all the latest trends, challenges, and opportunities in the hospitality industry. Readers will have a strong overview of the industry, where it fits into the broader world, the major issues and challenges in the field, and the many possible career paths that await them.

Contents

1. The Hospitality Industry and You
2. Forces Affecting Growth and Change in the Hospitality Industry
3. The Restaurant Business
4. Restaurant Operations
5. Restaurant Industry Organization: Chain, Independent, or Franchise?
6. Competitive Forces in Food Service
7. On-Site Food Service
8. Issues Facing Food Service
9. Lodging: Meeting Guest Needs
10. Hotel and Lodging Operations
11. Forces Shaping the Hotel Business
12. Competition in the Lodging Business
13. Tourism: Front and Center
14. Destinations: Tourism Generators
15. The Role of Service in the Hospitality Industry

Index

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ORDER NOW Introduction to the Hospitality Industry Eighth edition by Clayton W. Barrows 2012 (available now) • 552 pages • $82.95 + shipping Texas residents please add 6.75 % sales tax