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Marketing Book from C.H.I.P.S.

Marketing for Hospitality and Tourism
Fifth Edition
by Philip Kotler

Marketing for Hospitality and Tourism uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace.

Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team.

Experiential exercises and new material on social networking, database marketing and revenue management help solidify Marketing for Hospitality and Tourism’s position as the definitive source for information on hospitality marketing.

Contents

Understanding the Hospitality and Tourism Marketing Process

  1. Introduction: Marketing for Hospitality and Tourism
  2. Service Characteristics of Hospitality and Tourism Marketing
  3. The Role of Marketing in Strategic Planning
Developing Hospitality and Tourism Marketing Opportunities and Strategies
  1. The Marketing Environment
  2. Marketing Information Systems and Marketing Research
  3. Consumer Markets and Consumer Buying Behavior
  4. Organizational Buyer Behavior of Group Market
  5. Market Segmentation, Targeting, and Positioning
Developing the Hospitality and Tourism Marketing Mix
  1. Designing and Managing Products
  2. Internet Marketing
  3. Pricing Products: Pricing Considerations, Approaches, and Strategy
  4. Distribution Channels
  5. Promoting Products: Communication and Promotion Policy and Advertising
  6. Promoting Products: Public Relations and Sales Promotion
  7. Professional Sales
Managing Hospitality and Tourism Marketing
  1. Electronic Marketing: Internet Marketing, Database Marketing, and Direct Marketing
  2. Destination Marketing
  3. Next Year’s Marketing Plan
Index

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Marketing for Hospitality and Tourism
Fifth Edition
by Philip Kotler

2010 • 683 pages • $119.00 + shipping
Texas residents please add 6.75 % sales tax

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