Merchandising of Fashion Products provides a fresh and comprehensive look at merchandising across multiple levels within the industry pipeline.

Using industry pictures and insider information, Merchandising of Fashion Products addresses the modern marketplace and links both manufacturing and retailing to the consumer through the merchandising process.

Contents

1. Merchandising–Past, Present and Future
2. Strategic Planning
3. Product
4. Price
5. Positioning
6. Placement
7. Market Research
8. Scanning the Environments
9. People
10. Fashion Forecasting
11. Line Concept Development
12. Line Product Development
13. Line Product Management
14. Retail Buyers Prepare for Market
15. Retail Buyers Shop the Market
16. Retail Buyers Translate the Market Findings

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