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Menu Marketing Guide from C.H.I.P.S.

Marketing by Menu

Third Edition
by Nancy Loman Scanlon


Your most powerful marketing and management tool is a well-designed menu!

Marketing by Menu shows you how to create one. A menu can make or break a restaurant. To be effective, it must be tailored to your business, help you make profit, and meet the expectations of your customers.

Marketing by Menu tells you everything you need to develop a menu program that will ensure the profitability of your restaurant or other foodservice operation. Now in the third edition, it takes you well into the twenty-first century, covering emerging new markets and the latest trends in home-food replacement services.

Fully revised and updated, this edition shows you how to create:

  • Daily and seasonal menus
  • Catering menus
  • "Healthy eating" programs
  • Plus many other specialty menus directed at today’s widely diverse clientele

You will get precise, step-by-step guidelines to menu layout and design, content development, and profit considerations—including marketing surveys, food costing and pricing, and menu item selection. Complete with work pages to practice the concepts involved, as well as a wealth of real-world examples from restaurants, hotels, and other foodservice operations across the United States and abroad, Marketing by Menu is a one-of-a-kind resource for managers and professionals in the foodservice industry.

Contents

  1. Profitable Menu Planning
    1. The Commercial Menu
    2. Planning for Profit
    3. Costing for Profit
    4. Pricing for Profit

  2. Developing a Menu Program
    1. Menu Item Selection
    2. Setting Quality Standards

  3. Designing for Profit
    1. Marketing with Menu Design
    2. Marketing with Copy

  4. Marketing for Profit
    1. Restaurant Concept and Cuisine Trends
    2. Specialty Menus
    3. The Changing Customer

    Glossary
    Index

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    ORDER NOW

    Marketing by Menu 3rd Edition
    by Nancy Loman Scanlon
    257 pages • $74.00 + shipping

    Texas residents please add 6.75 % sales tax

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