by Robert A. Lipinski
and Kathleen A. Lipinski

Features:

• Comprehensive listing of trade organizations, information bureaus, and agencies offering promotional information
• Appendix listing wineries that are producing secondary wine labels
• A new chapter on low and nonalcoholic beverages
• New statistics on microbreweries
• Vintage charts
• and much more!

This information-packed resource tells you how to improve profitability through marketing and merchandising.

Contents

1. Wines of the United States
2. Wines of Italy
3. Wines of France
4. Wines of Other Countries
5. Sparkling Wines and Champagnes
6. Apéritifs and Fortified Wines
7. Brewed Beverages
8. Brandy, Liqueurs, and Other Distillates
9. Distilled Spirits
10. Low Alcohol and Nonalcoholic Beverages
11. Preparing a Beverage List
12. Purchasing, Storage, and Cost Controls
13. Merchandising and Marketing
14. Alcoholic Beverage Service

Appendices
Index

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