Special Events
A New Generation and the Next Frontier
Sixth edition
by Dr. Joe Goldblatt, CSEP

Special Events: A New Generation and the Next Frontier 6th edition, includes new chapters on greener events, corporate social responsibility, and theoretical case studies.

Also included are new interviews with both experienced event leaders and students, as well as recent graduates of event studies programs, which provide lessons learned from many perspectives.

Event measurement, evaluation, and assessment topics are now integrated throughout a number of the chapters. Readers will also learn how technology may be harnessed to help improve their events’ financial, quality, environmental, and other strategic outcomes.

More than 200 new web resources are incorporated in the text and appendices.

Contents

Part One: Theory of Event Leadership

1. Welcome to Planned Events
2. Models of Global Planned Events

Part Two: Event Administration

3. Developing and Implementing the Event Plan
4. Event Leadership Through Human Resource and Time Management
5. Financial Administration
6. Greener Events

Part Three: Event Coordination

7. Managing Vendor Contracts
8. On-Site Event Production

Part Four: Event Marketing

9. Advertising, Public Relations, Promotions, and Sponsorships
10. Online Marketing and Consumer-Generated Media

Part Five: Legal, Ethical, and Risk Management

11. Risk Management: Legal and Financial Safeguards
12. Inclusiveness, Morality, Law, and Ethics in Event Planning
13. Doing the Right Thing: Corporate Social Responsibility (CSR)

Part Six: Technology for Professional Development

14. Technology and Modern Event Planning
15. Career Development, Advancement, and Sustainable Success
16. The New Best Practices in Planned Events
17. New Frontiers in Twenty-First-Century Planned Events

Appendices

1. References
2. International Special Events Society Principles of Professional Conduct and Ethics
3. The Greener Appendix

Index

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