by Frank Supovitz

This authoritative reference on sports event management and marketing is a proven framework to envision, plan, fund, and produce sporting events!

The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who’s in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level–from the community to the global stage.

Along with practical checklists, tables, figures, and forms, it also features:

• "Sideline Stories" presenting real-life examples of the development, management, and execution of sports events

• "Coach’s Clipboard" featuring questions and thought-provoking intellectual exercises that enable readers to apply the lessons of every chapter to hypothetical situations

Contents

1. Define & Develop Objectives, Strategies & Tactics.
2. Identify Costs.
3. Identify Revenue Streams.
4. Solicit & Select Host Cities & Venues.
5. Start the Clock on the Event Planning Process.
6. Understanding the Sports Event-Sponsor Relationship.
7. Teaming with Sponsors.
8. Maximizing and Servicing the Media Partnership.
9. Activating the Sports Event Marketing Plan.
10. Engaging the Community.
11. Accommodating & Managing Guests.
12. Presenting Your Event.
13. Working with Broadcasters.
14. Managing for the Unexpected.
15. Reviewing the Game Tapes.

Appendices:
A Expense Budget Worksheet.
Sample Host City Request for Proposal.
Request for Proposal Evaluation Form.
Facility Selection Survey Form.
Sample Facility Event License Agreement.
Sample Sports Event Sponsorship Deck.
Sample Sponsorship Agreement.
Sports Event Participant Release.
Sample Sports Event Rundown.
Glossary of Common Sports Event Management & Marketing Terms

Index

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