by Samuel A. Matz
This book covers many aspects in the development of new products, and will be a useful guide and
reference for the entrepreneur as well as a hands-on reference and refresher guide for existing
Contents:The pros and cons of new product development.
Generating a stock of ideas.
Screening and evaluating ideas.
Performing technical development work.
Labels and labeling.
Regulations affecting product development.
From the laboratory to the marketplace.
Using computers in product development.
Present and future trends.
The ten commandments of product development.
to see other books related to food product development