Tourism views the industry from a business perspective–examining the management, marketing and finance issues most important to industry members.

Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.

Tourism includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.

Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling.

Contents

The Traveling Public and Tourism Promoters

1. Introducing the World’s Largest Industry, Tourism
2. Marketing to the Traveling Public
3. Delivering Quality Tourism Services
4. Bringing Travelers and Tourism Service Suppliers Together
5. Capturing Technologies’ Competitive Advantages

Tourism Service Suppliers

6. Transportation
7. Accommodations
8. Food and Beverage
9. Attractions and Entertainment
10. Destinations

The Service and Hospitality Environment

11. Economic and Political Impacts of Tourism
12. Environmental and Social/Cultural Impacts of Tourism
13. Sustaining Tourism’s Benefits
14. Exploring the Future of Tourism

Index

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