An innovative and practical textbook from one of the major names in academic tourism, Tourism Marketing focuses on the huge importance of good marketing within the tourism industry by explaining why it is important and then demonstrating how it can be done.

Divided into two parts, this textbook takes the student through the underlying principles of marketing in tourism, with the second part of the book consists of eleven short case studies, which look at marketing in a wide range of tourism settings.

Contents

1. Tourism Marketing, Quality and Service Management Theory
   1. Marketing Tourism Services
   2. Services Marketing and Quality Theory
   3. Managing Tourism Services
   4. Marketing Destinations, Service Quality and Systems Considerations

2. Case Chapters in Tourism Marketing, Quality and Service Management

Index

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