Viewpoints and Controversies in Senory Science and Consumer Product Testing presents different approaches to the same problem and even different ways to look at the same type of data.

Contents

1. The Role of Sensory Science in the Coming Decade
2. International Sensory Science
3. Sensory Mythology
4. Contrasting R&D, Sensory Science, and Marketing Research Approaches
5. Validity and Reliability in Sensory Science
6. The Interface Between Psychophysics and Sensory Science: Methods vs. Real Knowledge
7. Descriptive Panel/Experts vs. Consumers
8. Sample Issues in Consumer Testing
9. Hedonics, Just-About-Right, Purchase and Other Scales in Consumer Tests
10. Asking Consumers to Rate Product Attributes
11. Questionnaire Design
12. Choice of Population in Consumer Studies
13. Biases Due to Changing in Market Conditions
14. Sample Size N or Number of Respondents
15. The Use and Caveats of Qualitative Research in the Decision Making Process
16. The Four D's of Sensory Science: Difference, Discrimination, Dissimilarity, Distance
17. Replication in Sensory and Consumer testing
18. Language Development in Descriptive Analysis and the Formation of Sensory Concepts
19. Use of References in Descriptive Analysis
20. Training Time in Descriptive Analysis
21. Consumer-Descriptive Data Relationships in Sensory Science
22. Product and Panelist Variability in Sensory Testing
23. Foundations of Sensory Science
24. Applications of SAS Programming Language in Sensory Analysis
25. Advances and the Future of Data Collection Systems in Sensory Science

Index

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